With Google+ on track to reach 400 million users by the end of 2012, it’s time to get on the bandwagon. However, I am not urging you to join for the sake of having another Facebook to keep up. No, I advise you get involved with Google+ as a means to present your best assets to jobs.
While LinkedIn is still a valuable asset for those who are unemployed and networking, Google+ has the potential to reach a broader audience, and present you in a more well-rounded light. The top three attributes an employer is looking for are technical skills, interpersonal skills and strength of character; Google+ can help you present this.
Google+ brings together the best of Facebook and LinkedIn. You can upload photos, giving employers a snap shot of who you are, present your accomplishments in an organized way, and then direct them to your other social networks. With your Google+ profile on a resume, you can rest easy knowing your potential boss is seeing the most employable side of you.
The most important aspect of Google+ as a resume extension is the portfolio feature. Here you can input links to work you’ve done, and various accomplishments documented online. Although this seems more helpful for writers or designers, anything that has been published on the web will give you credibility.
- Blogs – shows your personality, talent as writer, and that you can juggle a job and personal development at the same time.
- Submitted photos – Even if the job has nothing to do with photography, a well taken picture presents another side of your personality. If you’ve ever submitted pictures for a contest, you can most likely find that online.
- Photo accounts – if you are a photographer and keep a photo account like Flickr, include that.
- Articles/guest posts – even if you only wrote an informal guest post for a friend’s blog, or an article for the school newspaper, it adds up.
- Awards/honors – for example, if you were on Dean’s list in college, try to find it online. Many schools publish that on their website.
If you treat Google+ like a professional network from the start, you can build a well rounded snapshot of yourself. LinkedIn is known as the professional network, but Google+ has it beat in the photo department. According to a study conducted for Careerbuilder.com, “More than half of the employers who participated in the survey said that provocative photos were the biggest factor contributing to a decision not to hire a potential employee.”
By creating a profile that you can trust your potential boss looking through, and providing it to them in the contact section of your resume, you can avoid this dilemma. Define your best self through the photos. Try to include:
- Travel photos
- Work photos, if you have any of you in a work situation or with co-workers
- Active photos, such as hiking pictures
- Graduation pictures
This is a smart way for you to direct a potential employer in the direction that will best represent you. Everyone has so many social media accounts, and Facebook should be at the bottom of the list for employers. Here you can add your Twitter account, LinkedIn, Quora. Any other account that you know will best represent you should be included.
45% of employers are screening potential candidates via social networks. Use Google+ to direct a potential employer in a positive direction. Google+ has the potential to represent you as well rounded, smart, and current. By showing your best, most employable side, your employer can trust you with their reputation.